Performance Marketing That Brings In the Right Customers

Planning starts with your numbers, not ours. We review your service area, average ticket, close rate, seasonality and crew capacity, then look at what competitors are bidding on and how your Google Business Profile ranks across the neighborhoods you serve. From there we write a channel plan that matches budget to intent: search ads for urgent needs, SEO for the services people research before they buy, and paid social for offers like maintenance plans or spring inspections. The plan names which campaigns launch first, what each one is expected to produce and which signals tell us to scale, pause or change direction.

Ads only work as well as what happens after the click or the call. That is why performance marketing at Tavero is planned alongside the rest of your growth system. Landing pages from our websites and conversion team are built for each campaign, so a storm-damage searcher lands on a roof inspection page, not your home page. Calls and forms flow into your CRM, where business automation handles speed to lead and missed-call text-back. If after-hours volume is high, an AI voice agent can answer and book. Analytics ties all of it together, so we know which spend produced work and which did not.

We measure performance marketing by the outcomes your office already understands: qualified calls, booked jobs, cost per lead and, where your CRM or field-service software records job values, revenue by channel. Conversion tracking in GA4 and call tracking are set up before campaigns scale, so early decisions rest on real data. Each month you receive a short report that shows what we spent, what it produced, what we changed and what we plan to test next. We also flag what we cannot see yet, such as sales that never reach the CRM, so you know where the numbers are complete and where they are estimates.