
PERFORMANCE MARKETING
LEAD GENERATION
Shared leads have a catch: the same homeowner's details often go to several contractors at once, and the job goes to whoever calls first or quotes lowest. Owned lead generation works differently. We build the campaigns, offers and capture pages that bring inquiries straight to your phone and CRM from homeowners who chose your company. For a roofer after a hailstorm, a restoration company handling water losses or an electrician quoting generator installs, that means fewer price races and more conversations you control.
- Campaigns built around lead capture and qualified inquiries
- Audience targeting and offer development
- Lead magnets, promotions and conversion offers
- Lead-capture experience and lead-quality improvement
A lead-capture campaign is built backward from the inquiry you want. For a restoration company, that may be water damage calls from homeowners with active leaks, so the campaign pairs urgent search terms with a page that leads with the phone number, a short form asking whether water is still coming in, and an instant text confirming the request was received. Mold questions and other lower-urgency inquiries follow a slower path.
Offers give a homeowner a reason to act now instead of later: a free storm damage inspection with a photo report for roofing, or a surge protection check bundled with a panel quote for electrical. Lead magnets serve people earlier in the decision, such as a homeowner's guide to filing a roof insurance claim. Targeting matches each offer to the right audience by ZIP code, homeownership or a recent storm path.
Lead quality improves at the capture point. Forms ask two or three qualifying questions, such as homeowner or renter, property type and timeline, without becoming a chore. Phone numbers are tappable on mobile. Spam filtering and validation stop junk submissions before they reach your CRM. We then feed outcomes back into the campaigns, which leads booked and which went nowhere, so targeting and offers keep moving toward inquiries your team wants.
OUTCOMES

Owning your lead flow reduces dependence on lead-selling platforms and gives you leads that only you call.
Owned leads also change the tone of the first conversation. When a homeowner sent their details only to you, there is room to talk about the job rather than rush a price comparison. Your sales team can ask questions, schedule an inspection and present options, which is how higher-value work like a full roof replacement or a whole-home rewire is usually won.
Dependence on lead-selling platforms is a business risk as well. Their pricing, rules and lead volumes can change without notice or explanation, and the customer relationship stays largely on their side. Building your own lead flow gives you assets you control: campaigns, pages, audiences and data that keep working for your company year after year, whatever happens on someone else's platform.
New Lead
Contacted
Review Requested
Consultation Booked
Consultation Held
Proposal Sent
Won
PROCESS
Discover
We review where your leads come from, what each source costs, how many book and why others fall through, then agree on the inquiry types and service areas you want to grow.
Build
We create the offers, campaigns, forms and capture pages, connect them to your CRM and call tracking, add spam filtering, and test each path end to end before any budget is spent.
Optimize
Every month we trace leads to booked jobs, compare cost per lead and booking rate by source and offer, tighten qualifying questions, and shift budget toward the campaigns your team closes most often.
INDUSTRIES


Electrician Marketing

Restoration Marketing
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All Performance Marketing services
Packaged solution: Lead Generation is part of the Tavero Growth Engine, when you need more qualified demand.
See the Growth Engine
Results are published here as they are verified with our clients.
FAQ
Yes, in the sense that they come from your own campaigns, pages and phone numbers rather than a marketplace. We don't sell or share inquiries with other contractors. Homeowners may still contact other companies on their own, which is why fast follow-up matters.
Usually not. We recommend running owned lead generation alongside your current sources, then comparing cost per booked job over a few months. If the owned channel holds up, you can reduce shared-lead spending gradually instead of risking a gap in the schedule.
That depends on your business, and we define it with you. A qualified roofing lead might be a homeowner in your service area with visible damage and a timeline under a month. Agreeing on that definition upfront shapes the forms, offers and reports.
It can, though the approach differs. Commercial electrical or restoration work involves longer decisions and more people, so campaigns target property managers and facility contacts, and offers lean toward assessments. Volume is lower and follow-up takes longer, so we set expectations accordingly.

Tell us about your goals and we'll recommend where to start.

