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Tavero Digital + AI

PERFORMANCE MARKETING

We plan, create and manage organic and paid social content that keeps your brand top of mind and supports your lead generation.
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Social strategy and editorial calendars
Short-form video concepts and production coordination

SOCIAL MEDIA MARKETING

Before a homeowner lets a roofer onto the roof or a pest technician into the kitchen, they usually look the company up online. Your Facebook and Instagram pages answer quiet questions: are these people real, are they busy, do they show up in marked trucks and uniforms? We plan social content that answers those questions with your crews, your jobs and your customers, then use paid social to put the strongest posts in front of homeowners across your service area.

  • Social strategy and editorial calendars
  • Organic content planning and publishing support
  • Short-form video concepts and production coordination
  • Paid social campaign management
  • Community and reputation-support workflows
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Each month starts with a calendar built around your season and capacity. A pest control company might plan mosquito reminders in early summer, rodent-proofing posts before the first cold snap and termite swarm explainers when swarms appear in spring. We write captions, choose photos your team sends from the field and schedule posts across Facebook, Instagram and Google, using a shared folder so technicians can drop in job photos without extra steps.

Short-form video does not need a film crew. We send your team simple shot lists: a fifteen-second before-and-after of a stained carpet, a roofer pointing out hail damage on a ridge cap, a technician explaining what they found in a customer's crawl space. We coordinate filming days when bigger pieces are worth it, edit clips for Instagram Reels and TikTok, and add on-screen captions for people scrolling with the sound off.

Paid social puts budget behind posts that have already proven themselves with your audience. Posts that earn comments and shares organically become ads aimed at homeowners in your ZIP codes, with lead forms or call buttons attached. Community workflows cover the other side: who replies to comments and messages, how quickly, what goes to the owner, and how a complaint on a public post moves to a private conversation before it grows.

OUTCOMES

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Homeowners check your social presence before they call. Consistent, real content builds the trust that makes your ads and SEO work harder.

Trust is the main obstacle in home services, because you are asking strangers to let you into the house. Social profiles that show recent jobs, named technicians and real reviews lower that barrier before the first conversation. A dormant page whose last post is two years old raises a doubt that your ad or your website then has to work to overcome.

Social also keeps your name in front of past customers between jobs. A carpet cleaning customer who sees your pet stain video in their feed remembers you when the next accident happens. That steady presence supports referrals and repeat bookings, the jobs that come in without a fresh ad click, and makes your paid campaigns land with people who already recognize you.

PROCESS

  1. Discover

    We review your current pages, past posts, reviews and comment history, look at what competitors in your trade publish, and agree on goals such as profile trust, reach in new areas or lead volume.

  2. Build

    We set up the calendar, content folder, brand templates and paid social accounts, connect lead forms to your CRM, and test that messages and leads reach the right person quickly.

  3. Optimize

    Every month we check reach, engagement, messages, leads and booked jobs from social, keep the formats that earn responses, retire those that don't, and refresh the plan for the season ahead.

INDUSTRIES

All industries

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Packaged solution: Social Media Marketing is part of the Tavero Growth Engine, when you need more qualified demand.

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Results are published here as they are verified with our clients.

How we work

FAQ

No. We recommend platforms based on where your customers spend time and what your team can support. Many home-services companies do well with Facebook, Instagram and Google posts alone. TikTok makes sense when someone on your team is comfortable on camera.

Usually a mix. Your technicians capture quick photos and clips on the job, and we turn them into finished posts. For larger pieces, such as a crew profile or seasonal campaign video, we coordinate a filming session. Real footage earns more trust than stock imagery.

We agree on a response policy with you during setup. Routine questions get answered with approved language. Complaints, safety issues and anything about a specific job are flagged to you or your manager with a suggested reply, so nothing sensitive is posted without your sign-off.

Paid social can produce leads through forms and messages, and we track those. Organic posting mainly builds trust and recall, which shows up indirectly in branded searches, referrals and stronger response to your other ads. We report both and keep the distinction clear.

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Tell us about your goals and we'll recommend where to start.

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