Roofing Marketing
Roofing is a high-ticket, high-trust sale with long decision cycles and sudden storm-driven spikes in demand.
Content & Creative for roofing contractorsPERFORMANCE MARKETING
Our team writes and designs the ads, videos, landing pages, emails and texts that turn attention into action, then tests them to see what works.
Short-form video and UGC-style creative
Creative testing and iteration
CONTENT & CREATIVE
Two roofing companies can run the same campaign with the same budget and get very different results, because the ads themselves differ. One shows a stock photo of a smiling family. The other shows the owner on a ladder explaining what wind damage looks like and what the free inspection includes. We write and produce ads, videos, landing pages, emails and texts for home-services companies, then test versions against each other so your spend goes behind the message homeowners respond to.
- Ad creative, graphics and copywriting
- Short-form video and UGC-style creative
- Landing-page, email and SMS content
- Brand messaging and campaign concepts
- Creative testing and iteration
Search resultsIllustration
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AC Repair Today | Valley Air Co.
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Copywriting starts with how customers describe the problem, which we pull from call recordings, reviews and search terms. An electrician's ad might lead with panel upgrades for EV chargers instead of electrical services, because that is what the homeowner typed. Graphics follow your brand: trucks, uniforms, logo and colors, with a clear offer and a single next step. Each ad set ships in several variations so testing can begin on launch day.
UGC-style creative looks like something a customer or technician filmed on a phone, because that format feels native in Facebook, Instagram and TikTok feeds. Examples include an HVAC technician walking through a dirty evaporator coil, a homeowner describing install day, or a quick tour of a finished attic insulation job. We write the scripts, brief whoever is on camera, and edit hard for the opening seconds, where viewers decide whether to keep watching.
Landing pages, emails and texts carry the same promise as the ad that sent people there, so a homeowner who tapped a furnace tune-up offer lands on a page about that offer, not your homepage. Campaign concepts tie it together, such as a storm-season inspection push with matching ads, page and follow-up texts. Testing changes one element at a time, like the headline or the opening shot, so we know what made the difference.
OUTCOMES
Creative is often the biggest lever in ad performance. Fresh, tested creative helps lower costs and improve lead quality.
Ad platforms now automate much of the targeting, which means the ad itself increasingly decides who sees it and who responds. Strong creative helps the algorithm find the right homeowners in your area. Weak creative pushes the platform to show your ad more broadly in search of anyone who will click, which raises costs and fills the pipeline with low-intent inquiries.
Creative also wears out. Homeowners in a defined service area see the same ad repeatedly, and response drops as it becomes familiar. A steady rhythm of new concepts, built from what the last round taught us, keeps performance from sliding and gives your sales team leads who already understand the offer before they call, which makes the first call easier.
PROCESS
Discover
We review your current ads, landing pages, brand assets, reviews and call recordings, identify which messages have worked so far, and agree on the services and offers each creative round should push.
Build
We write scripts and copy, design graphics, coordinate filming, build matching landing-page and follow-up messages, and check every version for tracking, spelling and display on phones and desktops before it goes live.
Optimize
Monthly, we compare cost per lead and booked jobs by ad version, retire fatigued creative, write new variations around the winners and log what each test taught us for the next round.
INDUSTRIES
HVAC Marketing
When it's 105 degrees and the AC quits, homeowners call until someone answers.
Content & Creative for HVAC companies
Electrician Marketing
Electrical contractors juggle emergency service calls alongside high-value projects like panel upgrades, EV chargers and generators.
Content & Creative for electrical contractorsKEEP EXPLORING
Paid Media & Advertising
Google Ads, Performance Max, Meta, YouTube, TikTok, LinkedIn, programmatic, OTT/CTV and retargeting.
Learn more: Paid Media & AdvertisingSocial Media Marketing
Social strategy, content calendars, short-form video and paid social.
Learn more: Social Media MarketingLead Generation
Campaigns, offers and lead magnets built around qualified inquiries.
Learn more: Lead GenerationAll Performance Marketing services
Paid media, SEO, social and creative built around booked jobs.
Explore Performance MarketingPackaged solution: Content & Creative is part of the Tavero Growth Engine, when you need more qualified demand.
See the Growth Engine
Results are published here as they are verified with our clients.
FAQ
We use AI tools for drafting and versioning where they save time, such as headline variations. A person writes, reviews and approves everything that runs. We avoid AI-generated images of crews or customers, because fake people undercut the trust that real footage builds.
Yes, and we usually prefer to. Footage of your own trucks, crews and finished jobs makes stronger ads than stock imagery. We review what you have, pick what is usable, and list what is missing so your next jobs can fill the gaps.
You do. We share each batch of ads, scripts and pages for review before launch. We suggest naming one person for approvals so feedback stays consistent. Once the direction is settled, you can choose to approve concepts rather than every single variation.
No. Owner and technician appearances can build trust quickly, but they are optional. We can work with customer testimonials you collect, voiceover on job footage or simple graphic ads. Whoever does appear gets a short script and time for a few takes.
Tell us about your goals and we'll recommend where to start.