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Tavero Digital + AI

ANALYTICS & GROWTH INTELLIGENCE

We set up GA4, Google Tag Manager, event tracking, call tracking and CRM offline conversions so you know where every lead came from.
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Google Analytics 4 (GA4) setup and configuration
Call tracking and lead-source tracking

ANALYTICS & CONVERSION TRACKING

Having GA4 installed is not the same as knowing which ad produced last Tuesday's water heater replacement. Many setups count page views but miss the calls, form fills and booking requests that turn into revenue. We rebuild that layer so each lead carries its source from the first click or call through to the job record in your CRM. Your ad platforms then learn from real customers instead of website visits, and budget conversations start from facts rather than hunches.

  • Google Analytics 4 (GA4) setup and configuration
  • Google Tag Manager (GTM) implementation
  • Event and conversion tracking
  • Call tracking and lead-source tracking
  • CRM and offline-conversion integration
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In GA4 we define the events a service business cares about: phone number clicks, completed quote forms, booking confirmations, chat starts and financing applications, with the important ones marked as key events. Everything deploys through Google Tag Manager, so tags live in one versioned container instead of being pasted into page templates. We also filter internal traffic, link Google Ads and Search Console, and document each event in plain language.

A no-cool call in July usually arrives by phone, so call tracking gets close attention. Dynamic number insertion swaps the number on your site based on how each visitor arrived, which lets a call be matched to the Google Ads keyword or campaign that preceded it. Your Google Business Profile gets its own number. A minimum call length defines a real lead, keeping wrong numbers and hang-ups out of your totals.

The final piece closes the loop. When a lead becomes a sold job in your CRM, that outcome goes back to Google Ads and Meta as an offline conversion, matched by the click ID or customer details captured on the original form or call. A roofing company can show the platforms which inspections became signed replacements, not just which were booked, so bidding can favor the searches behind real revenue.

OUTCOMES

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Accurate tracking is the foundation for every budget decision, and it helps ad platforms optimize toward real leads.

Without clean tracking, budget decisions rest on the easiest number to find, usually clicks or form fills. A plumbing company might cut a campaign that looks expensive per lead while it produces most of the repiping work. With calls, forms and sold jobs tied to sources, you can compare channels on cost per booked job and move money for a clear reason.

The ad platforms benefit too. Google and Meta optimize toward whatever you tell them is a conversion. If that signal is a page view or a two-second call, the algorithm finds more of those. When the signal is a qualified call or a sold estimate, the platforms have a better chance of reaching homeowners who look like your paying customers.

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PROCESS

  1. Discover

    We audit your current GA4 property, tag container, tracking numbers and CRM fields, list what is missing or double-counted, and agree which actions count as a lead for your business.

  2. Build

    We configure GA4 and Tag Manager, assign tracking numbers by source, connect the CRM for offline conversions, then test every form, button and number with live submissions before anything is reported.

  3. Optimize

    Each month we confirm that conversions still fire after any site changes, compare tracked leads against what your office logged, and adjust which conversions feed bidding as booked-job data builds up.

INDUSTRIES

All industries

KEEP EXPLORING

Packaged solution: Analytics & Conversion Tracking is part of the Tavero Growth Engine, when you need more qualified demand.

See the Growth Engine
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Results are published here as they are verified with our clients.

How we work

FAQ

It should not when it is set up properly. Tags load through a single Tag Manager container, and we remove old scripts left by previous vendors. If your site has separate speed problems, we flag them, though fixing them is website work.

Usually not. We audit the existing property and keep its history wherever the setup is sound, fixing broken events, duplicate tags and missing conversions in place. A rebuild only makes sense when the property is beyond repair, and we explain why first.

Not when they are handled carefully. Your main number stays consistent across directory listings, and your Google Business Profile carries both the tracking number and your main line. Website numbers swap through script, so search engines still read your main number.

Admin access to your website, Google Ads, GA4 and Tag Manager, plus a CRM login that can export job outcomes. Someone in the office needs to mark leads as booked or sold consistently, since offline conversions are only as accurate as those entries.

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Tell us about your goals and we'll recommend where to start.

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