CASE STUDY
A mobile-responsive redesign plus managed SEO and Google Ads turned more website visitors into leads, at a lower cost per acquisition.
This work was delivered by Tavero (formerly Amplify media + marketing). Source: verified client review on Clutch.
CLIENT SNAPSHOT
- Client
- Discount Used Auto Parts
- Location
- Alamo, Texas
- Industry
- Automotive
- Company size
- 11 to 50 employees
- Services
- Website redesign, SEO, Google Ads (then Google AdWords)
- Engagement
- November 2015 onward (ongoing as of February 2018)
01
Discount Used Auto Parts relied on its consumer website to bring in customers. The goal was simple: get more leads from the traffic the site was already receiving, and from new traffic search could bring in.
02
- 01
Redesigned for mobile. Rebuilt the website to be fully mobile responsive and focused on generating leads.
- 02
Managed search visibility. Took over search engine optimization to grow organic traffic.
- 03
Ran paid search. Managed Google Ads campaigns to reach buyers actively looking for parts.
- 04
Stayed proactive. Kept the project moving with responsive communication and hands-on project management.
03
~300%
Conversion rate improvement
Website Conversion Rate Up About 300%
- Website conversion rate improved by about 300%, as reported by the owner.
- Visitors spent significantly more time on the site.
- Higher lead conversion led to a lower cost per acquisition.
- Rated 5.0 out of 5 overall, with 5.0 for quality, schedule and willingness to refer.
SERVICES SPOTLIGHT
- Tavero Digital:
- Landing Pages & Conversion Rate Optimization
- SEO
- Paid Search
In the client's words
IN THE CLIENT'S WORDS
“Since we started working with Amplify, they're improving the website's conversion rate by about 300%.”
Ed Piccirillo, Owner, Discount Used Auto Parts
From a verified review on Clutch.

