
WEBSITES & CONVERSION
FUNNELS & LEAD CAPTURE
A funnel is a short, focused path built for one offer and one audience, separate from your main website. A roofing company running storm-damage ads might send visitors to a page about storm inspections, then a two-step form, then a confirmation page explaining what to expect. There is no menu and nothing else competing for attention. We build funnels for specific campaigns, offers and seasons, and connect each one to your CRM so follow-up begins the moment someone hits submit.
- Lead-generation funnels
- Appointment and consultation funnels
- Webinar and event-registration funnels
- Lead magnets and gated resources
- Automated post-conversion follow-up
Lead-generation funnels collect contact details for one offer, such as a seasonal carpet cleaning special or a roof inspection after a hailstorm. Appointment and consultation funnels go a step further and let the visitor pick a time. A restoration company might use a consultation funnel for mold assessments, asking a few questions about the affected area before showing an estimator's calendar, so the appointment arrives with useful context already attached.
Event and webinar funnels suit the commercial and educational side of home services: a property manager briefing on preventive maintenance, a homeowner workshop on storm preparation or an open house at a showroom. Lead magnets fit longer decisions. A roof replacement buyer's checklist, an insurance claim guide or a carpet care calendar can be offered for an email address, giving you permission to follow up with genuinely useful information later.
What happens after the form matters as much as the form itself. Every funnel connects to an automated sequence: an immediate text confirming the request, an email with next steps, a reminder before the appointment and a check-in if the lead goes quiet. For a lead magnet download, the sequence might share a related tip a few days later and invite the reader to book an inspection when they are ready.
OUTCOMES

Funnels remove distractions and guide visitors to one action, then automation keeps the conversation going.
A homepage serves everyone, which means it rarely persuades anyone in particular. When an ad promises a specific offer and lands on a general homepage, visitors have to hunt for it, and many give up. A funnel keeps the promise in the ad, the headline and the form consistent, which is why it usually suits paid campaigns better than the main site.
Funnels also make results easier to read. Because each one serves a single offer and traffic source, you can see exactly how many visitors it received, how many converted and how many of those leads booked. That clarity makes it simpler to decide whether to scale an offer, change it or stop spending on it before the budget runs out.
PROCESS
Discover
We agree on the offer, audience and traffic source for each funnel, review any past campaigns, and decide what counts as success, from form submissions to booked inspections or consultations.
Build
We build the pages, forms and booking steps, write the copy, connect everything to your CRM and follow-up sequences, and test every submission path on mobile before ads go live.
Optimize
We compare funnel conversion rates and booked jobs by offer and traffic source every month, refine headlines, forms and follow-up timing, and retire funnels that no longer earn their spend.
INDUSTRIES


Restoration Marketing

Carpet Cleaning Marketing
KEEP EXPLORING
Conversion Rate Optimization
Website Design & Development
E-commerce Optimization
All Websites & Conversion services
Packaged solution: Funnels & Lead Capture is part of the Tavero Growth Engine, when you need more qualified demand.
See the Growth Engine
Results are published here as they are verified with our clients.
FAQ
A landing page is one page. A funnel covers the full path: the page, the form or booking step, the confirmation and the follow-up that happens afterward. We treat them as one system, because a strong page with weak follow-up still loses leads.
Usually, yes, either as an unlisted page or a subdomain, so visitors see a familiar brand and tracking stays clean. Some funnel platforms work best on their own domain. We pick the setup that keeps tracking accurate and lets your team manage it.
For urgent jobs like a burst pipe, usually not. For bigger decisions such as a roof replacement or whole-home restoration, a useful guide can capture people who are researching early. It only works if the follow-up offers helpful information rather than hard selling.
Yes. A single funnel can route leads by ZIP code to the right branch or estimator, and the page copy can mention multiple areas. If services or offers differ a lot between markets, separate versions are easier to track and adjust.

Tell us about your goals and we'll recommend where to start.

